B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to ...

As consumers we’re used to highly personalised, relevant and emotionally engaging marketing from the likes of Amazon, Red Bull and Lego. Amazon, for example, can predict with impressive accuracy the ...

How much money is your business wasting on the hard slog of momentarily winning a disloyal customer? Is that even something you measure? Growing the wallet share of your existing customers has lower ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

A good B2B marketing strategy needs a clear picture of who your ideal customer is, what makes you special, and content that actually helps people. Using your website well, getting found on search ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The evolution toward real-time payment infrastructure creates both opportunities and challenges for AI-powered orchestration ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

The approach reflects a broader evolution in how marketing and revenue teams collaborate. Instead of focusing on clicks, ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Whether you’re an entrepreneur, leader or just starting out, effective decision-making is a cornerstone of success in business. Every choice made, from routine operational tasks to major strategic ...