Reimagining business for the digital age is the number-one priority for many of today's top executives. We offer practical advice and examples of how to do it right. Read now As regular readers of my ...

Customer journeys in SaaS are often depicted as linear paths, with customers moving from purchase to adoption to renewal. However, in reality, customer journeys are not always so straightforward.

What are your customers and prospects trying to buy, and how does that compare with what are you selling? Is your team aligned with your customers buying process in today’s market — the what, how, and ...

Global growth is expected to decline by 15% in 2023, with advanced economies expected to take the biggest hit. GDP in the United States, for example, declined 60% in 2022 and retail sales are slowing ...

Brands can take the very powerful customer playbook of Chris, a Sam's Club employee and a real-life example of social employee personality engagement. It’s the summer of 2020. You're preparing your ...