Google Analytics continues its push into corporate IT shops with capabilities such as custom report generation, advanced segmentation, and integration with Google AdSense Google this week continued to ...

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

Spammers are taking advantage of Google's free Analytics service to track the performance of spam campaigns and boost their business. Security firm MessagLabs said spammers have taken to the free ...

Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors. Google said ...

Sweden’s privacy regulator has ordered three local companies to stop using Google LLC’s ubiquitous Google Analytics service. The decision, which was made public today, follows several similar ...

Google Analytics is usually an excellent tool for tracking analytical data for websites and online services. In addition to informing, it can be a major factor in the decision making process for ...

We all know Google is in the business of analytics, whether it’s as a service to help web developers or to help improve the relevance of ads you’re shown. Android developers even have the option of ...

Google Inc. has temporarily shut the door of its Google Analytics hosted service to new users because the company has been unable to keep up with demand after it began offering service free last week.

Google said it released the Analytics Opt-out Browser Add-on tool to give people more control over what data it collects Google has released a Web browser add-on that will stop the browser from ...

Google has released a Web browser add-on that will stop the browser from sending information to the Google Analytics service, which Web sites can use to collect data about their visitors. Google said ...