Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

The business world regularly uses key performance indicators, or KPIs, to track the performance and project the future success of a business organization. No standard list of KPIs exists that the ...

Key performance indicators let you evaluate how well your business is meeting its targets. For KPIs to be effective, they must have characteristics that define business performance and clearly ...

Reports built on KPIs are like having 10 different managers telling you 10 different, entirely unrelated stories and leaving you to figure out what they mean when you put them together. That might be ...

During MediaPost’s Email Insider Summit in April, I had the pleasure of sitting on a panel with Chris Marriott (The Relevancy Group, LLC), Florence Ho (Wyndham Worldwide), and Nancy Shaver (Experian ...

When measuring your work and success and seeking a deep understanding of ongoing processes, noting will be more important than knowing your Key Performance Indicators (KPIs) and how to deal with them.

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can ...