LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential ...
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches. Vertical mobile ads drive 31% higher engagement than horizontal ...
B2B marketers under pressure to prove ROI now have a new tool from LinkedIn – the Company Intelligence API. It is designed to connect campaign performance directly to sales pipeline and revenue ...
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