AI is already changing how digital marketing agencies operate. The organizations that work with them are now at a decision point.

Time is money as the saying goes and for some agencies billing by the hour, for decades has been quite lucrative. But clients and agencies both have been looking for improved returns on marketing and ...

The advertising industry has entered a new phase, increasingly dictated by private equity (PE) firms. Once the domain of holding companies and independent ownership, agencies are now valuable ...