Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Nowadays, it's simply unacceptable not to be modern in business. It feels like there's a ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

As you might expect we at Centaur, under the Marketing Week and Econsultancy brands, champion the cause of marketing, and marketers, globally. We believe the value of marketing is, rightly, in ...

The world of marketing technology, or MarTech, is expanding at astonishing speeds. From 2011 to 2023, the number of MarTech solutions available grew an incredible 8620% – surging from just 150 options ...

Modern marketing is in a funny place right now. Brands have more digital tools than ever, but attention is harder to earn. Audiences scroll fast, ad fatigue is ...

Are you a modern marketer? Let’s be honest—no marketer is going to answer that with a “no,” so let’s dig a little deeper with a few questions that get to the heart of the issue: Are you a data-driven ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Each month The Drum will publish a chapter from “Paradox: Feeling Machines and the Rise of ...

If your restaurant business hasn’t revamped its marketing strategy recently, it may be time to think about innovative ideas for the high-volume holiday season ahead. Yes, it is still summer time and ...

We believe marketers should sit at the board table and help set strategy. If you do not believe your understanding of markets, products, customers and positioning plays a vital role in shaping ...