Even as Apple embraces AI in iOS 18, it’s working to improve users’ ability to get answers in a more traditional way: through its Spotlight Search feature. Accessed by swiping down on the middle of ...

Thanks to the technology behind ChatGPT, it’s become surprisingly simple to query a data set in plain English. As with most generative AI, results from OpenAI’s API are still imperfect, which means ...

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll ...