Generating leads — for most companies — is a relatively straightforward process of attracting website visits, trade show contacts, buying lists, outbound email campaigns or telemarketing, among other ...

At its core, lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates the needs of the buyer based on who they are (using profile ...

The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

One of the most common ways to use a marketing automation system is for lead nurturing. Also called ‘drip marketing’, ‘nurture marketing’ or various other names, this is the art and science of keeping ...

Lead nurturing is more than guiding prospects through a sales funnel—the true challenge is converting these leads into loyal customers. Successful lead nurturing involves a strategic approach that ...

"Lead nurturing" is commonly referred to in marketing publications and blogs, and frequently discussed at B2B marketing events. Defined as "a relationship-building approach utilizing multiple media to ...

Chances are that you've heard of lead nurturing and are even using it, to some degree, within your marketing and sales strategy. Lead nurturing is supremely valuable to ensure that long-term leads and ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...