Colgate used claymation to underscore a universal experience: People often leave their toothbrushes at home when traveling. Toe Jam films created three Instagram videos, a playful twist on "Home Alone ...

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Texas Attorney General Ken Paxton secured an agreement with P&G to alter Crest toothpaste's marketing for child safety.

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), maker of ...

For years, it's been a real conundrum of what to do when you finish a tube of toothpaste. Does it go in the trash, can it be recycled, and, if so, where to do that? As ThePackHub reports, Colgate and ...

Celebrating over two centuries of heritage, Colgate is launching its "Hong Kong Sentiments" limited-edition collection. Moving beyond archival imagery, this series reinterprets the city's essence ...

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

From Stevie Nicks’ Barbie to Whitney Houston’s MAC line, Primary Wave shows how legacy IP can anchor brands in contemporary culture. At its first advertiser summit in Mumbai, the social media platform ...

As we head into the new year, the age of experimentation is giving way to the age of execution. The past few years have been about “Can we do it?” – generative AI, the decline of cookies, retail media ...