Research in the journal Food Quality and Preference sheds new insight into the role of pill color and shape in influencing patient perceptions on expected ease/difficulty of swallowing, taste, and/or ...

Are the colors I see the same as yours? Science examines how color is perceived through the eye's photoreceptors and processed in the brain's visual cortex, while philosophy raises the limits of ...

(MENAFN- Clever Dude) Ever notice how some people seem to radiate confidence, clarity, or even creativity without even trying? It's not magic-it's a cocktail of daily habits that influence perception, ...