What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

Customer loyalty isn’t just about repeat purchases—it’s about trust, emotional connection, and making people feel valued. The best loyalty programs blend smart design, personalized rewards, and ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

To learn more about our editorial approach, explore The Direct Message methodology. In 2008, WestJet Airlines announced it would launch its own frequent-flier program, ending a partnership with Air ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...