Paramount's partnership with the UFC is a bold strategy, involving a $7.7 billion investment over seven years for exclusive U.S. broadcasting rights. This deal allows Paramount to stream all UFC ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.

Samsung Ads, the advertising division of Samsung Electronics, has announced the programmatic expansion of its interactive ad format Samsung GameBreaks. Advertisers can now activate GameBreaks ...

Programmatic ads have entered the chat … bots. On Tuesday, PubMatic announced a partnership with Kontext, a platform that uses LLMs to generate relevant ads within AI chatbots. The integration is ...

OpenAI celebrated ChatGPT's third anniversary over the weekend. The generative AI chatbot went viral in late November 2022, seeing tremendous growth ever since. About 800 million people use ChatGPT, ...

How location intelligence has evolved into a cornerstone of modern advertising. ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Spotify Technology (NYSE:SPOT) shares climbed Wednesday after the streaming giant posted stronger-than-expected quarterly earnings and projected continued subscriber growth. The firm posted quarterly ...

CEO Thomas Lesinski reported, "advertiser sentiment stabilized through the summer as brands regained confidence navigating the broader economic landscape," highlighting a rebound in demand across ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...