The first dimension is the most fundamental: statistical fidelity. It is not enough for synthetic data to look random. It must behave like real data. This means your distributions, cardinalities, and ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for optimization.

Introduction You are tasked to lead a 40-truck convoy resupplying combat troops at the front during large-scale combat ...

When it comes to performance branding, data analytics and creativity are no longer separate entities, but intertwined forces that drive success. The rise of AI and performance-driven marketing has ...

Many years ago, when we were first introduced to the world of performance management, we became zealots, believing that cities and states were entering a brave new world in which government services ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow stronger through hands-on work with real ...

Brands can challenge Meta’s automation by surfacing product-level trends, aligning them with purchase behavior, and ...

For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...