Isolate and examine subsets of your data. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

A segment is a subset of your Analytics data that can be used in Explorations for analysis. For example, a segment could be users from a particular country or city. Another segment could be users who …

Use segments to bring out what’s most important to you in your Google Ads tables. With segments, you can split your data into rows, and isolate exactly what you want to see. Your segment choices vary …

How audience segments work Demand Gen audiences are made up of segments, or groups of people with specific interests, intents, and demographic information, as estimated by Google. When adding …

About custom segments Custom segments help you reach your ideal audience by entering relevant keywords, URLs, and apps. You can set up a custom segment in your Display, Gmail, Demand Gen, …

Segments and filters use data visualization to help you interpret a subset of data according to certain criteria. Filters enable you to show a restricted set of data. They apply to the current exp

Imported segment in segments list. Edit segments You can edit any custom segment that you have created (either from scratch, by copying an existing segment, by importing, or by receiving a shared …

For example, “audience types” (these include custom, in-market, and affinity) are now referred to as audience segments and “remarketing” is now referred to as “your data”. Learn more about the …

Display You can provide audience segments, custom segments, customer data segments, keywords, and topics as signals for optimized targeting. When you leverage your first-party data, including …

Audience segments based on specific app actions These segments are created directly in Google Ads based on the actions, or events, that users take in your app. To create these segments, you must …