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Sponsored Snaps 101: Creative Best Practices
Marketers, take note. 📝 You don’t need net-new creative to show up in Chat. Sponsored Snaps aren’t a standalone placement — which means your existing creative can work here, too, with the right approach: - Keep headlines short and action-oriented (~25–28 characters) - Hook early — 10 seconds or less is best - Lean into creator-led ...
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