Stop Waiting for Teams to "Get" Partnerships

Why Other Teams Think Partnerships Are "Fluff"

Do less with more

Getting the best than getting paid

How the best partner programs track measurable success

What Great Partnerships Actually Look Like

Distributor as bank

Distributors are your boots on the ground

Stop Talking to Customers, Start Hitting Partner Pain Points

A common mistake teams make when externalizing partner programs

Why great partnership leaders challenge their own assumptions

AI Anxiety and Doing the Work

How partnership leaders can earn their seat at the table

Why product and engineering come first in tech partnerships

How cold calling taught Kate what buyers really want

The Google Search Shift

Why partnership leaders need to talk to more skeptics

Optimizing for Buyers AND Bots 🤖

The future of AI in partnerships