Building a community can be an important customer channel for businesses. It fosters connections, builds loyalty, and extends brand awareness to your ideal customers. And it’s also a good way to build your personal brand, says Justin Levy, former Head of Influencer Marketing and Community at Demandbase. Yet there isn’t one “perfect” online tool to host a community. In this clip from B2B Forum 2023, Justin discusses the pros and cons of common community platforms, including Slack and Discord 👉 h

Most B2B marketers participate in at least one private online community, and if asked, they’d likely express the positive impact it’s had on them, both personally and professionally. So why don’t we see more B2B brands managing their own communities? The truth is that many companies have overlooked the benefits and positive impact managing a separate branded private community can deliver. Join Justin Levy for a discussion on the impact of managing a B2B community. He’ll show you examples of B2B